During the experience
Tap or scan your SOUV to open maps, schedules, recommendations, programmes and practical information – all updatable digitally, with no reprint required.
For destinations, attractions & MICE events
Information during the experienceA
personal
memory
after it
SOUV Circular replaces short-life maps, guides, and programmes with one NFC-enabled product visitors actually keep
Live with tourist boards, national parks and museums across Croatia
Impact Calculator
How much short-life print do you create?
Printed information expires but the material remains.
Calculate how much promotional print your destination, organisation or event distributes, and see how SOUV Circular could turn several short-life materials into one updatable phygital experience.
Takes 2 minutes
How SOUV Circular works
One physical object
Two useful lives
After the experience
Add photographs, videos and notes. The same object becomes a private digital memory connected to the place or event.
For the partner
Update content any time, measure engagement, and keep unactivated stock for a future season or event instead of discarding it.
SOUV for Destinations
From visitor information to destination memory
One SOUV can consolidate a selected map, visitor guide, programme and promotional magnet into a single phygital (physical-to-digital) touchpoint.
During their stay, a visitor taps SOUV to access:
After leaving, the visitor can add their own photographs, videos and notes, and the destination keeps a live connection to that visitor through an object tied to their own trip.
SOUV for MICE
From conference programme to event memory
Keepsake Psychology
Why the memory layer matters
Personalisation is what keeps an object out of the drawer
Embedded in daily routines
Studies have found that objects woven into everyday habits trigger memory and emotion long after a trip ends.
Personalisation extends use
Research on "emotionally durable" design ties an object's lifespan to personalisation and narrative, not material alone
A stronger reason to stay on the fridge
A magnet connected to someone's own photos has more reason to be kept than a leaflet whose job ended when the trip did
Measured, not assumed
We're validating actual retention rates through pilots, not presenting a guessed percentage as fact
How we measure impact
Measured, not assumed
SOUV units
Item weight
Gross paper avoided
SOUV weight
Net material reduction
10% reach
(20,818 recipients)
363-571
kg*net reduction, 2-item bundle
25% reach
(52,045 recipients)
2,854-3,375
kg*net reduction, 3-item bundle
Illustrative scenarios based on public Zagreb Tourist Board visitor/event data and modelled paper weights. Not a reported result. Every partner's actual figures are measured through their own pilot.
What we measure in every pilot:
- Items avoided
- kg paper avoided
- Net reduction
- Items per SOUV
- Updates without reprint
- Stock retained
- % activated
- % personalised
- 30/90-day retention
- % essential print kept
For conference pitches
Bring something that keeps working after the stand closes
A live updateable product instead of a static info flyer that goes in the recycling bin at the airport.
Demo kit
A physical SOUV to show at your stand
See a live preview
Scan to try the actual tap-through experience
